WARRIOR
From "All Hail" to "All Hair"
Warrior makes hockey and lacrosse gear. Unique to athletes of both sports is a culture that promotes and celebrates crazy hairstyles and long locks, or, "good lettuce". We temporarily changed their brand from "All Hail" to "All Hair". For a limited time we offered "barber tape" on the site, a fun take on the tape players use for their hockey and lacrosse sticks. We also enabled users to look up barbers in their areas and offered free haircuts to anyone willing to shave a Warrior logo into
his 'do. The amount of people willing to do that is simultaneously inspiring and disturbing.
From "All Hail" to "All Hair"
Warrior makes hockey and lacrosse gear. Unique to athletes of both sports is a culture that promotes and celebrates crazy hairstyles and long locks, or, "good lettuce". We temporarily changed their brand from "All Hail" to "All Hair". For a limited time we offered "barber tape" on the site, a fun take on the tape players use for their hockey and lacrosse sticks. We also enabled users to look up barbers in their areas and offered free haircuts to anyone willing to shave a Warrior logo into
his 'do. The amount of people willing to do that is simultaneously inspiring and disturbing.
For a li
For a limited time we sold "barber tape" on the site, a fun take on the traditional tape used by lacrosse and hockey players for their sticks.
